Wii? no.... We!

At the beginning of this month (actually, March 31st, to be exact), the man who won an Academy Award as well as the Nobel Peace Prize for his work on climate change stepped to the plate yet again to try to shift the world's attention to action against climate change. Al Gore's nonprofit group, the Alliance for Climate Protection, has just launched the We Campaign, the main objective of which is to push for policy changes to help with the climate change problem, as well as to educate people around the world about how they can help stop global warming.

According to a recent news blurb on National Public Radio, the campaign will spend 300 million dollars over the next three years, with its first project being a television ad urging Americans to take action, because, as the ad says, "we can't wait for someone else to solve the global climate crisis". According to NPR, critics of Gore's own (rather large) carbon footprint will be silenced by the recent addition of solar panels and compact florescent light bulbs to his Tennessee home, and his driving a hybrid SUV.